What would you say is the number one reason why people fail? Not necessarily必然 why they make it, the complete opposite. Right, lack缺乏 of brains, lack缺乏 of effort. Lack缺乏 of brains, lack缺乏 of effort. Yeah, they just, they don't do the work, they don't learn, you know. When you walk in the room, when you start a business and you start to talk about somebody, you're never in a vacuum真空 with no competition竞争, you know. Unless you're just extremely lucky.
And if there's going to be competition竞争, that means somebody else knows your business as well as you do when you get started. And if you walk into a competitive竞争的 environment and they still know more about the business than you do and more about your customers, you're going to lose. But most people don't consider认为 that, they don't do the work, they don't learn more about their industry工业. They don't know even about their business, I mean. And so you've got to put in the effort to know more about your industry工业 than anybody else.
And that's the brains part and that's the effort part as well. Because look, if you're competing with me, you better know what you're doing, otherwise另外 I'm going to kick your ass屁股, you know. And you're not going to outwork me. And so, you know, the combination结合 is usually what kills businesses early on more than anything.
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