Raise your hand if you take your coffee with alternative供选择的 milk, like oat[植]燕麦 milk, coconut椰子 milk, or almond milk. Great. Raise your hand again if you took your coffee with alternative供选择的 milk 10 years ago. I see only mark, almost. Still, in 2014, the Transfer Casting Agency, WGSN, predicted that plant-based milks will take over the world. And in 2017, they added a report that, "Oatly is that one brand to watch." And they were 100% right. Between the years 2018 and 2022, sales of plant-based milks went up 25 times.
And, "Oatly," they made $195 million just last year. No wonder奇迹 that in that 2014 report, WGSN claimed that they are able to predict the future up to seven years ahead with 95% certainty必然.
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