Bye-bye Mr Socrates! He's flying back to America, leaving Tip Top Trading's London team trying to work out how best to focus their business on the European market. Sorry to keep you waiting. I had to go to the airport with Mr Socrates to see him off. We had a good chat in the taxi and he said some very positive things. Oh yes, like what?

  Er, well, well, how nice English beer is. Yeah, but what about the European marketing（行销） strategy? What are we going to do about that? Well, Anna is supposed to lead on that. I'm taking a more... Biscuitorial control over it.

  A what? It means that you do all the work while he eats all the biscuits. Do you mind, Tom? Now, what I'm thinking is we put the feelers out, do some cold calling, see what people are buying at the moment. Cold calling? But I like to be warm when I'm on the phone.

  No, Anna. Cold calling is when you call prospective（预期的） clients（[经] 客户） when they're not expecting you to, to ask them something or to sell them something. I'm very good at calling people. Yeah, usually the hairdresser（美发师）. So, Paul, where do we begin? Who do we call first?

  Track（ 跟踪） down some potential（潜在的） clients（[经] 客户） in Europe, see what they're buying now, see what they want in the future. Make them think it's our laser（激光）-curved（弯） fruit that they want. But keep your calls brief（简短的）. International calls are very expensive. OK, Anna, it's time to cold call. What are you going to say?

  I don't know. Find someone to call, then be pleasant（令人愉快的） and polite. When you call, ask to speak to the person who deals with buying or purchasing, and then ask that person if they could spare（节约） a few minutes of their time. OK, here goes. Let's have a look.