For as long as there have been businesses, there's been a basic premise前提 that the only way to succeed成功 is to expand使膨胀, constantly不断地 looking for ways to sell more products to more customers. But in this summary概要, you'll discover that there's another way to make your business a success, and it depends on you chasing quality, not growth增长. This is what companies like Anchor Brewing and Zingerman's Deli are doing when they lovingly prepare their mouth-watering alice and sandwiches. The result?
A resounding响亮的 triumph胜利 for their bank balance and their quality control. In these chapters, you'll discover why being a business owner means you should memorize记住 the names of 1,700 people, how the shoe company ECCO helped one of its employees buy a house and made her a shareholder股东, and the secret to the Mona Lisa's fame名声. Chapter 1 . Small Giants Why Some Companies Decide Not to Grow If you've ever seen the CEOs of huge巨大的, publicly公然地 traded companies being interviewed, you'll know that they always emphasize强调 the importance of growth增长.
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